International Business

About This Resource
The book discusses about the globalization of companies, the impact of possible recession, the emergence of the BRIC (Brazil, Russia, India and China) economic block and the pressure for companies to become environmentally sustainable.

National culture is the pervasive and shared values, beliefs and norms that guide life and functionality in any society. It’s what defines who people are and what is acceptable and unacceptable amongst them. National culture is composed of cultural beliefs which are a representation of what people believe to be true. Cultural norm which is a shared understanding of what people can do and cannot do. Lastly they are the cultural customs which are believes passed on from generation to generation. Other things that can be used to express culture are cultural symbols, stories and rituals.

Business culture reflects the values, beliefs and norms regarding how business is conducted in any society. It shows what is acceptable and not acceptable when conducting business. A country business culture is heavy influenced by its national culture.

We consider key business etiquette, the range off acceptable and unacceptable behaviours when doing business the degree of formality is power distance this is due to the emphasis on the hierarchy and privileged position of the powerful countries in degree of power relations and hence people are expected to respect. High power  associated with respect .Also in high power societies – formality, dressing, use business cards, decision are made by the seniors
 * Weather to use a person formal title and last name when meeting a person. One of the important cultural differences that explain


 * Relationship between business partners : example China more long term relationships and USA: no long term considered. The concept of collectivism. In more collective societies personal relationships are very important.


 * Masculinity dimension on business etiquette. Masculinity except a strong work ethic and all work discussions out of the office on the  other hands others are  feminine


 * Language in the communication context low-context language and high-context language. Low- context language the words provide most of the meaning, no need to understand the context. High-context languages communication has multiple meanings one can interpret by reading the situation.

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Monash Library Details

 * Title: International Business : Strategy and the Multinational Company.
 * Author: John B. Cullen
 * Praveen Parboteeah; Ebooks Corporation.
 * Description: A new international business text for a new, and ever changing, global environment.
 * Publisher: Hoboken : Taylor & Francis
 * Date: 2009
 * Format: 529 p.
 * Language: English
 * Identifier: ISBN: 9780203879412 (electronic bk.)